Caleb Peter

Caleb Peter is a Co-founder of Zigment. On this blog he reviews the growth and lifecycle articles: customer acquisition, performance marketing, retention, and lifecycle campaigns. The growth pieces here carry his sign-off before publication. He has run growth from every seat. CEO at Unigage. Brand and media at CureJoy. Digital strategy at NoviOrbis, and before that acquisition and media planning at PK Online. He studied at Loyola College and holds an MBA from IIPM. At Zigment he works on one question: how do you build customer journeys that convert without a team manually gluing the funnel together.