Speaking to the right people at the right time is the cornerstone of lead acquisition for any business. What makes AI lead qualification important for fertility solutions is the particular nature of IVF leads - emotionally driven, with signs of strong intent at times that demand instant guidance and handholding. IVF clinics miss a large chunk of these leads, even before proper first contact is made due to traditional and broken lead handling systems in place.

Let me put forth a couple of scenarios:

1. Your marketing team runs extensive digital ads that bring in many leads. Some with intent, some with a bit of curiosity, And a few who are just looking for an opportunity to

   "help you out”

   . Sales spend hours sifting through, with 70-80% turning out to be junk. This delays response to genuinely interested leads. The intent-driven people who happen to be at the end of your list face significant delays before any contact is made.

   

2. A couple looking for fertility solutions comes to your website at 2 in the morning. Everyone is asleep, including your sales team. There is no other option to make first contact other than filling out the form so you can call them back. Then they wait. And wait. By morning, they've already reached out to three other clinics.

What does lead leakage mean to the big picture?

Clinics lose millions in revenue annually because they can't respond fast enough. With a dedicated system to engage with leads immediately, such as a website chat agent, clinics with quick responses see 150% more bookings and a remarkable 3000% increase in patient follow-through.

26 weekly hours are lost on answering repeated tasks like addressing common questions - they represent missed opportunities to support patients during one of life's most important journeys.

Staff waste countless hours screening potential patients manually when automation could do it instantly. Important updates vanish between departments. Patient information gets stuck in digital limbo. Meanwhile, modern clinics using automation are available 24/7, capturing those extra bookings and higher conversion rates while their competitors struggle with paperwork.

Here is how we, at Zigment identified these issues at a prominent fertility solution and implemented a streamlined approach in mitigating lead leakage while bringing down the resources spent.

NOVA IVF and the Junk Lead Problem

NOVA IVF faced a similar challenge with their ad campaigns. As one of India’s leading fertility centers, with 88 locations and over 80,000 IVF pregnancies, Nova ran extensive campaigns targeting individuals seeking fertility solutions.

• Their ads effectively generated interest, directing potential clients to sign up via lead forms or Click-to-Message campaigns.
• The sales team manually contacted each lead by phone.

However, as lead volumes increased, this manual outreach became burdensome, consuming valuable time and resources.

Even their Click-to-WhatsApp (CTWA) campaigns, designed to expedite lead qualification, began to experience longer response times. The influx of leads overwhelmed the team, highlighting the limitations of a human-driven qualification process.

“We at Zigment believed this process could benefit from a more efficient alternative.”

Designing the solution

The need for AI intervention was clear. After a few consultations, a structure for the AI agent was developed to implement an effective lead qualification process.

• Instant Engagement

  : The agent would manage inquiries from CTWA campaigns 24/7, ensuring no leads are missed.

• Knowledgeable

  : It would have the expertise of a Nova IVF salesperson while maintaining discretion about shared information.

• Efficient AI lead qualification

  : The agent would effectively filter out unqualified inquiries, overcoming language barriers.

  

• Compliance and Security

  : It would uphold enterprise-grade compliance, safeguarding the privacy and security of data.

• Empathetic Interaction

  : Most importantly, the agent would engage empathetically, understanding the nuances of IVF leads.

  

  The agent was created, trained, tested, and deployed with a Click-to-WhatsApp campaign on a Monday morning.

  Let the numbers show the impact

  Having an AI agent always active on Nova IVF's number completely transformed how they engage potential patients. Every inquiry from their campaigns receives an instant response—always within 30 seconds—keeping potential patients engaged right from the start.

  • The AI agent serves as the first point of contact, filtering out 90% of inquiries that aren't serious. This saves time and allows staff to focus on leads with real conversion potential.

  • With the AI doing the lead qualification, the sales team can concentrate on the 10% of leads genuinely ready to move forward, boosting their efficiency and effectiveness.

  • Costs significantly decreased. By not wasting resources through AI lead qualification, the expense of converting ads into actual consultations dropped by 40%.

    

  • The AI also helps maintain connections with potential patients who need more time. Instead of losing these leads, the agent assesses their interest level and follows up at the right moment, nurturing relationships that might have otherwise been lost.

  Through this transformation, Nova IVF streamlined lead handling and enhanced patient support, meeting individuals at every stage of their journey to parenthood.

  About Zigment

  Zigment.ai

  is a conversational AI platform specializing in virtual assistants for sales and customer support. Our solution streamlines business engagement, pre-qualifying leads, and drives valuable conversions. With automated Facebook CTM/CTWA ad funnels, our virtual agents connect leads to sales teams in real-time. Trusted by both enterprises and small businesses, we’ve created measurable results for clients like Godrej, Savvy, VC Now, and Trinkerr.

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